Are you a professional photographer who wants to level up your current photography business? Or are you a talented shutterbug who considers turning your passion into a profitable trade? Blogging for photographers is a necessity, read on to know why and how you can apply it to your own business.
Either of the two, your passion and creativity deserve more than the appreciation of the few who have seen your stunning work. That is why, despite the proliferation of artistic images or graphic designs on Instagram and other social media platforms, creating your own photography blog is still an excellent opportunity to showcase your breathtaking photographs to a larger audience.
Blogging for Photographers and Enthusiasts
But before we dig deeper into why photography blogs are important, let me give a little info about starting a photography business for the benefit of our enthusiastic amateur photographers.
Like I said earlier, you can definitely turn your hobby into a lucrative business. But this is easier said than done, considering that starting a photography business and sustaining the same can be quite overwhelming. There’s a lot of things to consider, from purchasing the necessary tools of the trade to promoting your brand and attracting customers. It definitely entails hard work, not to mention the time, energy, and money that you need to put in to venture in this kind of business.
Just like any other commercial undertaking, it is imperative to have a well-thought-out business plan for starting your photography business. A business plan outlines the details of your business, including the services you offer, financial projections, and marketing strategies. Having a business plan helps you stay on track. Once you have mapped out your plan, it is time to get things started, slowly but surely.
Investing in Photography Equipment
Investing in quality photography equipment is your foremost consideration if you want to start your own photography business. There are plenty of high-definition cameras and other accessories that are out in the market, and it’s your choice which of these gears will suit your style and your budget.
Digital equipment such as a laptop, a system for color calibration, photo editing software and a backup plan for your photos are some other essential pieces of equipment that you should have for your business. While your camera and creative talent do contribute, your computer is what you’ll use to maintain your online presence, contact clients, and process the images.
If you are just getting started with your business, you don’t necessarily have to buy top-of-the-line camera gears; but always go for decent ones that you can use in the long run. What’s important is that you are able to produce the kind of images that your clients would be happy to see. Anyway, you can always upgrade gear as you go and once you have saved enough money.
Getting Organized: Officially Establishing your Photography Business
Many business owners can attest that setting up a business can be quite tedious. There’s a pile of documentary requirements that you need to complete to be able to secure a business license or permit. But all these are prerequisites to legalize your business and make it operational. So you need to follow the laws to avoid unnecessary tax consequences or other complications down the road.
Before obtaining the government licenses needed for your photography business, make sure you already have a name and a business structure in mind. After getting your business organized, you should also consider getting insurance for your camera gears. This is so because you might encounter unforeseen circumstances involving your equipment, and that the best way to protect your gears and yourself against potential injuries and damage is by having them insured.
You also need to come up with a pricing plan. Your pricing structure depends on you, but if you are just starting, it is better to start with a small package rate for your clients. Provide price list quotations for your services, let’s say PHP 5,000 – 15,000, depending on the event you will cover and the output that your client expects from you. That will be your starting point.
You also need to think about managing your company’s finances, so you must have some basic accounting/ bookkeeping knowledge as well. Using an online accounting system, such as Freshbooks, can be a huge help with this.
Boosting your marketing strategies
Once you have accomplished the nitty-gritty of starting your photography business, it is time to fuel your business growth. In today’s digital age, you don’t have to dwell solely on the traditional methods of promoting a business. You can now actually take advantage of the technology. Here are the three main online marketing strategies that you can employ for your photography business:
Take advantage of the social media platforms
Social Media sites such as Facebook, Instagram, Twitter, and Pinterest are some of the powerful platforms currently available. Create your social media account in any or all of these sites to maximize your online presence and start spreading the word about your photography business. Don’t forget to post your most awesome work for your friends to see and encourage them to view, like and share it. Who knows, when you get more shares than you expect, prospective clients will soon come your way.
Create your photography website
Your photography website will also serve as your online portfolio. It is where you can showcase your best shots and help you establish yourself as an expert in your field. You will need a website builder to create a website for your business. If you are not a tech-savvy, don’t worry because there are websites that do not require you to hire a developer nor charge a fee. There are multiple website building platforms online, and all you need is to choose the right one that suits your need.
Now we come to the most exciting part. So why create a photography blog when you already have your own social media accounts for your online portfolio?
One reason is that a blog is a perfect tool to reach out to as many potential clients as possible. Blogs are better for search engine optimization (SEO) than websites with static pages. When people enter keywords associated with your product or service, your website becomes visible to them, and this can certainly increase your income.
Moreover, blogging for photographers is necessary because you need to posts updated contents for your audience regularly. Portfolio sites are static, but if you integrate a blog that you maintain activity, prospective clients will get to see your newest works.
In addition, having a photography blog that features coverage you did for your clients is a great marketing strategy because your clients will surely share the link with all their families and friends. People love seeing their own photos on a photographer’s blog, so take the time to make great posts for your clients. You can share how much you enjoyed working with them. They, in return, will spread the word by sharing your blog post.
In essence, a blog gives you the opportunity to show who you are, how passionate you are with your craft as a photographer, and what value you can provide to prospective clients. It gives them a look into your motivations and aspirations. Through your photography blog, they’ll get to feel the love and devotion you put into your work, and this will be crucial to their decision to trust you enough to be working with you.
Types of Blogging
Some people might get intimidated by blogging because it somehow entails quality content writing. Actually, you do not need to be an exceptional writer to be able to blog. What’s important is that you are able to convey your message to your viewers.
There are two types of blogging for photographers – one is the traditional blogging and the other, microblogging. A traditional blog post could be anywhere from 250 to 1000 words and include multiple images and descriptive paragraphs. On the other hand, a microblog post ranges from a few sentences to a paragraph or two and a mini-gallery of images.
Whether you decide on the traditional blogging or microblogging, or both, it is essential you’re your galleries of work cover the best photos you have produced. Take a look at sample photographer’s blogs on the web to give you an idea of the content, layout or design that you want with your blog.
Making the most of your photography blog: Ways to monitor and increase traffic
Anytime you publish a new blog post, make good use of the social media and other social networking sites as much as possible! Post a link on your Facebook page; tweet about the post (and include the link to the blog) on Twitter; Instagram an image from the blog and write a caption to tease your followers to click the link in your bio. You can also tag or mention the client or products featured in the image to catch someone’s attention.
I’d also recommend posting links using Bitly, a link tracking service. Bitly creates trackable links for you, so you can see how many people click each one.
If you do have a photography website, you can integrate your blog into your website, so it reads as: www.photographername.com/blog. This formatting ensures that the user won’t be navigated away from your website and they can continue to view your images on that same domain.
This is much wiser and more economical than creating separate domains for your photography business. This way, you don’t get lost and you can improve your SEO better. Search engines nowadays take into account the presence of blogs when ranking websites.
Another way to track how well your blog posts are doing is by installing Google Analytics. It’s easy to set up and will give you a great deal of useful information. Using this tool, you can also track the number of visitors to your blog; how long each visitor stayed, what pages/posts they viewed; where they live and what language they speak; and what pages they entered on, and exited from (which can help you see which posts continue to be popular over time).
Along with Google Analytics, you may also enable an RSS feed on your blog. An RSS feed lets your readers subscribe to your blog. Most blogs have one built in, but make sure your readers know to subscribe so they can stay on top of your content.
Having said all these, a blogging for photographers is a great way of establishing your personal brand. Your personal brand is what makes you stand out from the crowd. So whether you are a seasoned photographer, an amateur one, or simply a hobbyist, there’s no better way to create leverage in your business or share that passion of yours than through blogging.
So blog your heart out and keep your clients coming!
You need more help on how to start blogging? Let me coach you, get a seat in the Blogging 101.1 Online Course and I will assist you through the process until you get your blog running with a strategic blog plan, branding, marketing strategies, and more. See you in the class, enroll here.