Obviously, one of the most popular blogging niches today is about lifestyle and fashion. There are hundreds or thousands of fashion blogs in the World Wide Web that cater to different groups of people with a varied sense of style. A fashion blog is mostly associated with an Instagram account if not a YouTube account of the owner.
If you are a fashion enthusiast, chances are, you have already visited tons of these blogs and feasted your eyes on the newest trends in terms of clothing, footwear, bags, and accessories. Not to mention, the models’ OOTDs in those blogs probably gave you an idea of how to come up with that style you are wearing today.
If you have a great sense of style and you are admired for it, there is a great way to showcase your creativity and share it to as many friends or fashion enthusiasts in the Philippines or the world. How? Create a fashion blog. Fashion blogging allows your audience to have a sneak peek of your wardrobe. You can also share with them how you can turn an ordinary piece of clothing into a stylish one. If you can imagine doing these things and more with a sense of fulfillment, then you are born to BLOG.
Aside from helping you share your passion, a fashion blog can also earn you money, freebies, and sponsorships! In fact, it can also be a lucrative source of income in the long run. Many popular and successful fashion bloggers would attest to this because they are now earning quite well by blogging about fashion.
Why Blog if you are a Fashion Enthusiast
Well, who doesn’t love fashion? Majority of us tend to follow what is hot and trendy or chic and classy. But for most successful fashion and lifestyle bloggers, fashion is all about expressing yourself in a creative way. Be it formal, casual or street style wear, what is important is that you look and feel good about yourself while wearing your clothes.
The great thing about the fashion industry today is that it has become all-inclusive—it has a place for people from all walks of life. So whether you are a plus-sized or petite person, you can absolutely showcase your own unique style and be able to encourage your audience to experiment as well.
That is why fashion blogging is important for a fashionista like you. Your fashion blog may serve as an extension of your personal brand. Through it, you can voice out your personal thoughts about what is trending and sell your own products if you have one. There are a lot of things you can share in your blog to attract your audience. Share them some creative shots of your OOTDs and how you came up with such look. This is a great time to link to products you are affiliated with or to your own products.
If you are a fashion blogging newbie or aspiring to be one, you need to know the basics of starting your own fashion blog. So read on as I share a few and simple tips to keep your blog up and running, and eventually earn money from it.
Essentials of a Fashion Blog
The first step to realizing your dream fashion blog is to love what you are doing. Most bloggers started out blogging to chronicle their experiences, reflections, or anything that comes to their mind.
In your fashion blog, you can start by promoting or talking about the products that you are currently using. Simply put, write or shoot product reviews. Anything about fashion can be a good blog topic, however, it is important to sub-niche so that you will know what to focus on.
To give you an idea, you can check the following top blogs for inspiration:
You may also visit the blogs of our promising local fashion gurus and stylists like Tricia Gosingtian-Gabunada’s Tricia Will Go Places, Laureen Uy’s Break My Style, and Camille Co’s Camille Tries to Blog. You will definitely learn a thing or two from these fashion bloggers.
Creating your Fashion Blog
Can you start a fashion blog even if you are not tech-savvy? Yes! You can create one without being an expert web developer. All you need to do is to find your niche, choose the right platform to build your own fashion blog, and create a strategic blog plan. Check out our FREE Blogging 101 e-book to help you find your niche and create your own blog for FREE!
There are many blogging platforms to choose from. Most of them are offered for free like WordPress.com, Tumblr and Blogger. They are a good starting point, but they have very limited features. You can host your blogs with your chosen host when time comes.
If you want to seriously grow your personal brand as well as make money sooner, you should go for a paid hosted site and domain name. This will give you absolute control and full ownership of your contents. Here’s an easy, step-by-step guide on how to create a brand new fashion blog from scratch.
Fashion Blogging with Instagram
If you don’t have an Instagram account, you might as well create one. Having your own Instagram account side by side with your fashion blog is actually very helpful in gaining a huge following.
Some designers and brands claim that Instagram can generate more traffic to your blog. Optimize your Instagram profile and post catchy and engaging contents to gain more followers. From there, you can become an influencer and if you impress famous brands, you can get paid by just posting about them on your blog and Instagram feed.
Did you know that some fashion influencers are able to earn a whopping SIX FIGURES monthly income because of this? Yes, that is true, and you can be the next fashion influencer in Instagram.
However, despite Instagram’s amazing features for online marketing, you don’t actually own your IG account and the same can be shut down by Instagram if you violate some of their house rules or policy.
That’s why no matter what, always remember to maintain your fashion blog because it is yours.
How to Earn Money through Blogging
The very reason why some successful bloggers left their jobs and focused on blogging is that they are earning more than what they earn in their day jobs. But honestly, it isn’t easy. You don’t start a blog and earn instantly. You don’t become successful in blogging overnight. Watch this video in the Mother Ant page to get more inspiration and to be more aware of the ups and downs of blogging.
As for me, it took years before I finally reap the fruits of my labor. I used to blog for the sake of relieving stress since writing has been my outlet to voice out my rants or to share my reflections, dreams, and goals in life. Later did I know that I can actually monetize my blog.
How do you exactly earn through blogging? Here are some of the proven ways you can start making money from your fashion blog:
1. Display Ads Using Google AdSense. Google AdSense is one of the most popular ways to monetize your website. It is an advertising network run by Google that allows bloggers and website owners an opportunity to earn money by showing advertisement on their websites. So even when you’re just starting, you can make money by adding Google Adsense to your website and the amount of money you earn depends on the number of clicks (cost-per-click) by the user on the ad on your website. This means you need to have an established traffic before earning a good amount from this medium.
2. Affiliate Marketing. The essence of affiliate marketing is that you get paid through commissions by recommending products. So when you start your fashion blog, you should find fashion products and brands that have affiliate programs you can avail. You can write a review about their products and leave an affiliate link wherein when someone buys through your link, you get a commission. If you will notice, I add image links of the programs I am affiliated with in my sidebar.
3. Build an Instagram Following. For fashion and lifestyle influencers, Instagram can be a platform to gain sponsorships and freebies from well-known brands. Like mentioned earlier, if you have a great number of targeted and engaged followers, they can also pay you per post you put in your profile.
Search for top fashion bloggers and influencers on Instagram and replicate what they are doing. But, remember, being unique is still the key.
You should also network with other influencers and do share for share campaigns. It helps both people increase their following. Another reminder, do this only with influencers that have the same number of following as yours. Do not ask someone who has 3 times or more following to do shoutouts for free because it doesn’t sound professional.
Lastly, you can build an Instagram following by using its Stories and IGTV features. If you are not aware yet, videos are more engaging than just photos.
4. Brand Promotions. This is similar to being an Instagram influencer. However, you do the sponsored post inside your blog. This is one of the most popular ways that fashion bloggers earn money online. They call it paid promotion or sponsored blog posts. For example, a brand approaches you to write a blog post about their product or services. Aside from paying you with a certain amount, they will also share your link with their followers. So, you gain more traffic again.
More Tips for Aspiring Fashion Bloggers
The fashion niche is now highly saturated, so to speak because there are so many bloggers who chose this niche, but only a few actually make a name in the realm of fashion blogging. That’s why you need to find your own voice and unique style in order to stand out from the crowd.
How do you get the most of your fashion blog when you’re just getting started? The following are some tips you can consider:
1. Be Original
Stay true to yourself. One thing that your audience will like about your blog is when you produce content that reflects who you are. So when you blog about your interests, be it high fashion or street style, you need to write about what you care about and never mind what other people think.
2. Find a Voice.
In order to inspire others, you need to find your own voice. For instance, you can be a source of inspiration to people who are ashamed of their body figure by breaking that barrier and dedicating your blog to curvy ladies who can also wear nice outfits with style. In other words, be consistent with your advocacy and make sure your content is true to you.
3. Keep going and Keep it Up
Though blogging can be frustrating at times, don’t give up and keep posting regular updates on your blog. Post some engaging content so that your readers will continue showing interest in your blog.
4. Have Fun with Fashion
Keep exploring and experimenting. You don’t have to try hard attracting your audience by posting content that does not reflect your personality and your style.
5. Share Content with other bloggers.
Content sharing is important if you want to expand your professional network. When you share someone else’s content on your blog, chances are, you will attract notable people to follow your website.
6. Connect with like-minded individuals
Your network will only grow if you engage others, especially those who are interested in the same things as you. You can’t simply start a blog and expect it to grow automatically.
7. Engage with readers
Keep a conversation going with other bloggers out there. If you like the content, leave a nice comment. Or send an email showing your gratitude and appreciation. This way you also build a strong network with them.
Have you decided on creating your own fashion blog? Then it’s time to showcase what you’ve got! I have discussed more about these things inside the Blogging 101.1 Online Course. So, if you want to take your passion for fashion to its next level but you still have questions, just leave your comments below.