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WordPress Post versus Page: Which is Better for SEO?

Have you been wondering what is the difference between WordPress Posts vs Pages? Are you confused of which one to use to optimize your website? I always asked myself that question too. Most of all, I wanted to know which is better for SEO. So, today, I am going to share with you important facts about WordPress posts and pages.

wordpress posts vs pages

If you want to take your current business to the next level, you need to establish a brand online. Create a blog and sign up for social media platforms that correspond to your business or niche. As you might observe, practically all businesses today have an online presence and are resorting to social media marketing and others.

Okay, so now that you have your website up and running, you may be looking for ways to optimize your posts and pages in order to rank on the search engine page results. Search engine optimization is critical for every website, which is why you need to know important SEO strategies such as our topic for today.

WordPress Posts vs Pages

wordpress bicycle

If you take a look at your WordPress dashboard, you can see on the left panel a tab for Pages and another for Posts. So, if you are not sure which one to use, here are some of the distinctions of each:

Post is dynamic while page is static.

WordPress posts are used when you want to publish dynamic contents. Dynamic means constant change or progress. Blog posts are published to share a recent story, news article, review, and others. You can publish as many blog posts because there is no limit.

On the other hand, WordPress pages are intended for static contents. These are fixed contents that you want to publish and leave it as is. You can still edit it anytime, though. A great example would be “About me”, “Contact Us”, “Advertise”, “Privacy Policy” pages and others.

Posts are displayed in reverse chronological order while pages are not.

Newer posts are seen at the top of the blog page. An exception is sticky posts which you can set on certain posts to keep them on top even if you publish new ones.

WordPress pages, on the other hand, are arranged according to the importance of content. Users navigate to pages via a link (or menu) on your website, usually located in the header, footer, or sidebar. This all depends on how you arrange it.

Post is timely while page is timeless

WordPress posts have an official publication date and are displayed by date on a blog page. Also, posts are timely because they are syndicated through RSS feeds (Rich Site Summary; also known as RDF Site Summary and often called Really Simple Syndication).

RSS feeds only show your site’s latest posts. It does not include pages. When your readers subscribe to your posts via RSS feed, they will automatically receive your latest content without the need to visit your site.

Pages are timeless because times and dates are not displayed. However, WordPress saves the time and date you publish your pages. While your posts may become outdated, your static pages will remain in your top bar menu, sidebar, or footer as long as you don’t delete it.

Posts can be categorized while pages are organized hierarchically

Posts, as mentioned earlier are “perishable” or harder to find after some time. WordPress lets you group them into categories and tags. These categories and tags help you organize your posts and make it easier for readers to read blog posts they are interested in.

For example, in my site’s blog page, you can find the categories listed as “Work at Home”,  “Motherhood” and “Money Matters”. If you are looking for helpful tips on how to earn income as a stay-at-home mom, or on how to start your own Photography or Fashion blog, you can find those articles under the “Work at Home” category.

Pages, on the other hand, cannot be organized in categories or tags. Instead, they can be organized hierarchically. This means that you can set a parent page and within it are subpages. This helps your website readers to navigate from one page into another subpage.

For example, if you will publish an “About us” parent page, you can nest other information such as “History” or “Company Timeline”.

Posts are shareable while pages are not ideal for sharing

Because posts are dynamic contents,  they can be shared and accessed from various social media platforms such as Facebook, Twitter, and LinkedIn. Also, posts can be opened for comments and readers discussions.

Pages, on the other hand, being of static content, are not ideal for sharing on social media. Well, you can share it for some purposes but unlike posts that you can share anytime, you and your readers want.

Posts show authors on the frontend, pages do not

In your back-end or WordPress dashboard, you can see who published both posts and pages. But on the frontend, authors can only be enabled to be visible on posts. Users can click on the author’s name to be able to browse other posts written by this author.

Pages, on the other hand, don’t show its authors in the frontend.

Posts have custom formats, pages use plugins

The newer version of WordPress posts has a feature called Post Formats.  These make it easy to style your post differently depending on the type of content. These formats could be in the form of videos, gallery, and quotes, to name a few.

On the other hand, pages do not have these formats, but you can use a plugin to format it the way you want. But if your theme has built-in Templates, you can select a template from the Attributes menu to change the look of that particular page. Custom templates allow you to layout pages differently.

It is also possible to reorder your pages by assigning numbers to them. This feature is actually helpful for websites that use sections.

Posts are designed for blogs while pages for websites in general

In my post about blog versus website, you can have a clear picture of the differences between the two. Blog contents are often called blog posts, while a website’s content often refer to pages. You can have both types of contents on your website by the way.

WordPress Posts vs Pages for SEO

posts or pagesWordPress posts are more SEO-friendly because of the freshness of its content. Once you have published a Post, it’s linked within categories, tags, archives, “recent posts”, and other multiple-post pages. This gives your website a chance for better search engine rankings this makes blogging important on websites.

However, a post phases out of the Google index quickly if it doesn’t remain relevant and if it doesn’t attract traffic and links anymore. That is why it is important to write optimized and relevant contents on a regular basis.

Website Pages for SEO

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Pages as well are important in SEO. It has better internal linking and tends to be about topics that remain an important part of your business. If it contains relevant keywords inside its body contents, page titles, or headers, they have the ability to rank better in the long run. That is why it is wise to put your most important contents on pages if you want to improve your search engine rankings.

Which is Better?

 

search engine optimization

Your key to SEO success lies with both WordPress posts and pages. On both, it is vital to do your keyword research, focus on your target audience and find out how you can meet their needs. You also need to consider the goals of your contents. You should also research what your competitors are doing and find out your unique personality.

Don’t forget to optimize your headers and titles in both WordPress posts and pages too. Install themes and plugins that are appropriate for your brand and likewise help you address your SEO and other blogging problems.

Truth be told, there’s no need to debate as to which of the two will give you a better SEO tactic. There are different things that you will need to consider for both. Hence,  it does not really matter if you use posts or pages. Remember that both are important for websites and can help in SEO.

Your best bet for SEO success is to keep up-to-date with the latest techniques.

Charlyn June

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